Any business without proper management cannot escape failure. Marketing requires proper management from its marketing resource management that enable effective marketing and management of resources without being bankrupt. A comprehensive knowledge of the brand is important as brand asset management put up the basic information about a particular and diverse ways to promote a brand by adhering to the brand compliance. To manage marketing operation in the United States and abroad may look tedious but marketing operation software can help to cut down the workload by arranging and organizing marketing operations. Daily assessment of marketing or business contents can be analyze using digital asset management tools. Having an information storage platform is necessary for quick growing of business and it questions what is digital asset management? It provides storage of images, videos, and logos to improve management of information for the expansion of the marketing and business structure of the company. Junk and unnecessary digital assets are monitored and regulated in digital asset management software which grows professional marketing from stored digital asset. In business management rigid approach to activities can undermine the operations but DAM software organizes and manage digital asset in such a way that it quick to access to improve the overall business management. Management is vital in business or marketing structure of a company because it is the prime mover of the success of the company. Brands of products may differ but each brand need proper handling which is a benchmark for increase in sales as marketing operation management provides a well-organized marketing resource management fostering improved resource management that create awareness on the marketing scope of a particular brand of products. The business strategy of some management is to use digital asset to develop more brand management of higher appreciated brand products of high quality.